Description
“Contemporary Issues in Marketing and Consumer Behaviour” is an insightful exploration into the dynamic world of modern marketing practices and consumer psychology. This academic tome, featuring contributions from leading experts in the field, delves into themes such as digital marketing, ethical consumerism, and the impact of social media on buying behaviours. Perfect for students and professionals alike, the book offers a comprehensive analysis of current trends and challenges, making it an essential read for those seeking to understand the evolving landscape of marketing and consumer behaviour in the 21st century.
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